DIY Design Market Still Growing
There’s certainly an advantage for a small business to get online quickly by designing a website using one of the popular do-it-yourself (DIY) site builders, but there is risk for even the platforms themselves that even the smallest of companies will graduate from their DIY digital properties, needing a more robust online presence; Wix, however, appears to be maturing more rapidly than its users.
Wix announced its financial results for the second quarter ending June 30, 2016 and the software platform added 183,000 net subscriptions, exceeding last quarter’s record. It’s also the second straight quarter for adding more than 5 million new registered users. And, finally, Wix reports that revenue increased 41 percent to $68.7 million compared to $48.6 million for the second quarter last year. With more and more small businesses already online, what’s fueling the momentum?
One word: mobile. Wix users have created more than 17.9 million mobile sites using its platform to date, making the company one of the largest mobile site development platforms globally. Where companies were with websites three-five years ago, seems to be where they are with mobile sites currently. When mobile starts to become the norm, however, where do companies like Wix go?
Two words: artificial intelligence. Wix announced an innovate product recently that instantly produces tailored websites by learning about the user through a few simple questions and curates content to create a unique design. Wix ADI (artificial design intelligence) sources billions of combinations to fit a company’s needs.
There should always be an opportunity for DIY site builders in the form of new businesses, professionals moonlighting, portfolio sites, etc., so there will never be a time of “who’s not online,” but the question for long-term outlook for Wix and others is how to meet the needs of growing businesses once they are online so they don’t migrate to another platform. For Wix, it appears to be keeping pace with its users via acquisitions (from everything for social media marketing to online ordering).