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DIY Website Designer Gets Responsive Makeover

Posted on 8.03.2014

For brands, hiring an outside firm to build their website for them can cost $250,000.

Needless to say many brands simply cannot afford to hire an outside design firm. With this in mind, do-it-yourself (DIY) website builders have captivated the market.

One such DIY builder, Softpress, has announced the release of an update to their Mac website design software called Freeway 7 Pro which starts $150.

With the new updates Freeway now sports a responsive design as well as automatically generated navigation menus and enhanced search engine optimization (SEO) features.

For those who have not seen any of our previous articles on responsive design, it is an approach to building websites that enables the site to automatically adapt to whatever device the user on. Considering mobile commerce is expected to hit $50 billion in sales this year it is vital that brands get into the mobile game as soon as possible. However, to really compete they are going to need a website that is not only functional but one that is aesthetically pleasing.

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As far as the design process is concerned, users do not have to enter any code themselves. Instead, users design their website by importing content into element boxes (e.g. text, picture or video box) and organize it visually. Once users are done, Freeway then transforms the design into code that can be seen on all browsers and platforms.

“Websites are visual experiences,” said Joe Billings, managing director at Softpress. “We believe, to be truly intuitive, the website design process should be just the same, so that the most creative designers have the freedom to design in an entirely visual way.”

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