DMARC & Email Inbox Protection
A new report from Return Path shows an increasing level of adoption of DMARC among top brands.
DMARC, the Domain-based Message Authentication, Reporting and Conformance standard, is used to combat email fraud including phishing and spoofing. Return Path's report found that 22 percent of the 1,000 brand surveyed indicated they already adopted the DMARC standard.
The report also addressed the uptake in different verticals. Surprisingly, banks and retailers were behind the curve while social media companies lead the way with a 51 percent adoption rate.
Since DMARC launched initially with Yahoo!, Google, Microsoft, AOL and Comcast, ReturnPath found that recognition increased quite rapidly to encompass 142 mailbox providers protecting more than 2.3 billion inboxes worldwide. Return Path’s report found more advanced adoption in key global markets such as the U.S. (85 percent of inboxes) and the UK (75 percent of inboxes), indicating the commitment from major mailbox providers in ensuring their users are protected from fraudulent mail attacks, and that legitimate emails are delivered correctly to the inbox.
“After the early adoption by big name brands, this is now the perfect opportunity for the next wave of adopters who have seen the success of DMARC and want to implement the same level of protection to their brand," said Rob Holmes, General Manger, Email Fraud Protection, Return Path.
"As proud founding members of DMARC, we are pleased to be part of such an industry-changing technology and this latest research further strengthens our mission to be at the forefront of innovation, helping companies systematically protect themselves, their employees and their customers.”