Do Not Track in Piwik Analytics
Piwik has announced a new release of its analytics solution (version 1.8), and anyone using tracking cookies -- particularly most recently in the U.K. -- should pay close attention.
In addition to several new reports (desktop vs. mobile, entry page titles and exit page titles) and features (historical analytics, ability to compare multiple rows, see the full list of what is new within version 1.8 here), noteworthy in the 1.8 release is that Piwik has enabled DotNotTrack (DNT) support by default.
When users indicate they do not want to be tracked, Piwik automatically lets them opt out of tracking by websites they do not visit, including analytics services, advertising networks and social platforms.
While DNT won’t by itself solve privacy concerns of many, Piwik’s focus shows its support of merchants and information publishers concerned by and forced to face the initiative head-on.