Skip to Main Content

Doh! 25 Percent Waste Ad Budgets

Posted on 10.08.2013

New research from WordStream shows that small businesses are wasting a significant portion of their pay-per-click marketing budgets. And why? No, it's not malicious in nature. WordStream suggests that the 25 percent being wasted is actually a result of simple managerial or strategic error. Now, in your best Homer Simpson voice, say, "Doh!" 

The efficiency gap says Wordstream is leading businesses that use paid search platforms (particularly Google Adwords) to drive in-store and online traffic are losing leads - and it's costing them. WordStream's research shows that a typical small business spends $1,200/mo on PPC but could be wasting $300. That's a lot of lost inquiries, leads, quotes and sales.

“While it’s not great for SMBs to hear that they are wasting nearly a quarter of their PPC budget, we believe that knowledge is power and the first step to fixing these problems is to know that they exist,” said Larry Kim, founder and chief technology officer of WordStream. “The good news is that each of these problems can be rectified by applying regular attention and relatively minimal time; it’s something even the busiest small business owner can manage. We think this research and infographic will open some eyes and hope it will help SMBs make better choices when putting their hard-earned money behind PPC programs.”

WebsiteMagazineMiniLogo

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code
  •    
      

    The Ultimate Guide to Personalization

    Kibo