Doh! 25 Percent Waste Ad Budgets
New research from WordStream shows that small businesses are wasting a significant portion of their pay-per-click marketing budgets. And why? No, it's not malicious in nature. WordStream suggests that the 25 percent being wasted is actually a result of simple managerial or strategic error. Now, in your best Homer Simpson voice, say, "Doh!"
The efficiency gap says Wordstream is leading businesses that use paid search platforms (particularly Google Adwords) to drive in-store and online traffic are losing leads - and it's costing them. WordStream's research shows that a typical small business spends $1,200/mo on PPC but could be wasting $300. That's a lot of lost inquiries, leads, quotes and sales.
“While it’s not great for SMBs to hear that they are wasting nearly a quarter of their PPC budget, we believe that knowledge is power and the first step to fixing these problems is to know that they exist,” said Larry Kim, founder and chief technology officer of WordStream. “The good news is that each of these problems can be rectified by applying regular attention and relatively minimal time; it’s something even the busiest small business owner can manage. We think this research and infographic will open some eyes and hope it will help SMBs make better choices when putting their hard-earned money behind PPC programs.”