Dollar-a-day Hosting for Video Neophytes
Online video hosting service vzaar has launched a new package that hosts up to 250 videos for less than a dollar a day.
The idea behind vzaar Express is to give smaller businesses that may be new to video marketing the freedom to experiment until they’ve found the approach and message that’s right for their brand.
“At vzaar, we are constantly searching for ways to make video marketing more accessible and efficient,” explains vzaar CEO Stephen McCluskey. “As we studied the video space closely, we found a very real need for a more cost-effective professional video hosting solution. In response, we’ve developed a new pricing model to give businesses the best value for their investment.”
For organizations with a fully developed video strategy in place, Professional level packages begin at $79.99 a month and include advanced features like playlists, podcasts, subtitles, optimization for iPhones and iPads, and API uploads.
Also new is a redesigned layout and workflow inspired by the usage patterns of businesses that use vzaar most. This means any employee will be able to login, upload and share videos without any training or FAQ fumbling, so the creative minds in the office can focus on more important things.
The changes come nearly three years after Zappos revealed that the addition of product videos improved their sales by 30 percent. Video is also the medium that Cisco estimates will make up over 50 percent of all consumer Internet traffic this year.