Domain Market Analysis from Sedo (Q1 2011)
Domain marketplace and monetization provider Sedo announced the results of its Q1 2011 Domain Market Study.
During the first quarter of 2011, 10,608 domains changed hands via Sedo’s marketplace, accounting for $21 million in sales. Average sales prices across all Top Level Domains (TLDs) held strong in comparison to previous quarters and for the first time, the .co extension entered the leading sales list with 2 percent market share, showing its growing popularity as a unique alternative to .com. Highlights of Sedo’s Q1 2011 study include:
• The .com extension continues to be Sedo’s most popular TLD, accounting for 51% of all Q1 TLD sales. The .net extension comes in a distant 2nd with 7% of the market share. The .com extension continues to exhibit steady growth with the average sales price climbing 9% from Q1 2010.
• The .de extension remains the most commonly sold ccTLD domain extension at Sedo. At 18%, the .de is the second most commonly traded TLD in the Sedo marketplace, beating out gTLDs like .net (7%), .co.uk (6%), .eu (5%) and .org (4%).
• Offer/counter-offer transactions continued to be the most popular sales type, accounting for 43 percent of all transactions, while fixed-price sales accounted for 28 percent, and auctions accounted for 15 percent, which is an increase from Q4 2010.