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Domain Market Study from Sedo

Posted on 5.03.2010

Domain name marketplace Sedo released the results of its Q1 2010 Domain Market Study and identified that some relatively significant changes and trends have occurred. 

Nearly 12,000 domains changed hands via the Sedo marketplace during the quarter, accounting for more than $23 million in transactions. This marked Sedo’s highest quarter for domain sales since 2008 and represents an 18.6 percent increase in the number of sales compared to Q4 2009.

Additional highlights of Sedo’s Q1 2010 study include:

- The .com extension remained the most popular gTLD, accounting for 76 percent of domains sold, followed by the .net, .info, .biz and .org extensions, respectively. The average price of a .com domain was $2,373;

- Among ccTLDs, the .de extension was the frontrunner accounting for 38 percent of ccTLDs sold. The .eu extension moved into second place at 36 percent, and can be attributed to the launch of new IDN domains under .eu in Q4 2009 and the beginning of Q1 2010;

- Fixed price domains surged in popularity as a result of Sedo.com’s “Buy it Now” option, which provides customers with the ability to purchase a domain name immediately, without having to get involved in the auction process.

Sedo’s record growth not only shows the resilience of the domain name market, but reveals a real strengthening in the global economy. As companies put their best foot forward to emerge from the downturn with advantage, they’re starting to understand the critical role a domain name strategy plays in driving a successful marketing campaign,” said Jeremiah Johnston, Chief Operating Officer of Sedo.com. “The introduction of our new Price Suggestion Tool, our ongoing ‘Buy it Now’ option and the overall updates to the Sedo website, makes it even easier for members to benefit from our variety of user-friendly tools and services.

A total of 11,942 domains sold on the Sedo global domain marketplace during the quarter (up 18.6 percent from the previous quarter), with Total domain sales of approximately $23 million (an increase of 8 percent compared to Q4 2009, and up 36 percent compared to Q1 2009).

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