Domain Parking 2.0
The acquisition of domain names can be addicting. If you're anything like me, you might find that with even a cursory interest in a topic, your handful of domain names can quickly become a massive portfolio.
The downside of domain investing today is that there is much uncertainty about whether there will be a buyer in the future - and that you'll ever get your money back - thanks in part to the shifting landscape and the introduction of the new top-level domains.
To make matters worse, Google recently tweaked its algorithm to essentially deprecate those pages which are deemed as parked pages. If your domain name is not currently in use (meaning that there is actually a real live website on it) then you just might find that the domain name disappears from the index altogether.
In the past, domain parking was actually a viable option for domain name portfolio holders as it provided a terrific way to monetize on the domain name that you didn't yet develop or for which you were simply waiting around for the right buyer to come along.
Times have changed however - not only has Google cracked down, but users too are getting smarter about the sites they visit and are more sophisticated in their ability to tell a domain that is parked from a domain name that is not. Fortunately there are some emerging alternatives.
Welcome to Domain Parking 2.0!
The first emerging alternative comes in the form of domain development platforms. There have always been solutions to help domain name owners add custom content to their domain names but expect more to surface in the future. DomainApps.com (formerly WhyPark.com) and Protrada are two options worth considering. For those with domain names with a more local flavor, another option is Octane360.
Domain leasing is another emerging alternative. For the highest value domain names, leasing them to someone that wants or needs that domain can be a very profitable excercise. Three of the leaders in the domain leasing business are RootOrange, LeftofTheDot and LeaseThis.