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Domain Threshold: Maximum URL Length

Posted on 1.29.2006

An interesting post by Enid Burns at ClickZ regarding "Domain Threshold" or the maximum length of a URL that can be typed by a user into a browser. Burns has put out a call for any information, research, etc. on the maximum for domains and whether there is leeway for brand names or more memorable terms used as domains. While typing a URL can be difficult from memory, most people believe that it greatly depends on the user.

A comment on ClickZs blog summed it up rather well. "You have to remember that in general, the average person is not very saavy when it comes to the Internet, so maming things as easy and intuitive as possible is best."

Take the "Instant WSM Survey"
What is the maximum number of characters in a URL that a user could remember easily?

Pete Prestipino - WSM Managing Editor

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