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Dominate the Amazon Buy Box

Posted on 2.25.2015

Retail price intelligence and repricing engine Wiser has released a dynamic "Buy Box" rule for Amazon sellers, a feature that will automatically lower sellers prices to win the Buy Box - which accounts for a whopping 82 percent of all Amazon sales.

When selling on Amazon, being in the Buy Box often provides higher visibility and sales volume, making it highly coveted for sellers. Wiser’s machine learning algorithm essentially drops the product’s price, until it reaches Buy Box potential, raises it until it falls out of the Buy Box range, and then lowers it again so it's one again in the Buy Box. According to Wiser, this approach maximizes profit and optimizes visibility and sales volume for Amazon sellers.

“With Wiser’s dynamic Buy Box rule, Amazon sellers can not only win the Buy Box, but can maintain it," said Arie Shpanya, CEO of Wiser.

"There are numerous factors that go into owning the box, but price might be the most important one. Our rule can make sure all of your pricing bases are covered to be successful on the Amazon marketplace.”

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