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Don’t Forget about Small Business Saturday

Posted on 11.03.2015

The biggest shopping day of the year may be Black Friday, but small businesses (SMBs) should not forget about Small Business Saturday.

The initiative, which was created by American Express in 2010, is taking place on Nov. 28 and aims to get the community to support the small businesses that create jobs and boost economies throughout the country. Just last year the promotional day brought in $14.3 billion, which is an increase of 2.1 percent from 2013.

Those looking to participate in this year’s Small Business Saturday can sign up to become a Neighborhood Champion before Nov. 9 to help local promotion efforts. Some of the planned Neighborhood Champion events include a “Shop Small” window decorating contest for local shops in Baltimore, MD and a citywide selfie contest encouraging shoppers to take photos in their favorite small businesses in Clinton, IA.

“Each year, we see more and more communities recognize the important role that small businesses play in their neighborhoods and find creative ways to celebrate them on Small Business Saturday,” said Janey Whiteside, SVP & GM Customer Marketing & Relationship Management, American Express OPEN. “With the support of our partners and thousands of Neighborhood Champions across the country, we look to continue this momentum in 2015 and for years to come.”

It is important to note, however, that SMBs can promote Small Business Saturday both online and offline. For example, American Express offers social and digital materials for businesses to help drive awareness online. What’s more, merchants can get their business marked on the “Shop Small” map as well as featured on the ShopSmall.com homepage. American Express also offers in-store signage and merchandise for promoting the event.

Lastly, SMBs should know that FedEx is participating in the event by shipping “Shop Small” merchandise to eligible Neighborhood Champions and small businesses free of charge while supplies last. FedEx Office is also printing materials to promote the day, like postcards and posters. Moreover, Eventbrite is helping local merchants to generate excitement for Small Business Saturday events by allowing them to publish and promote these events on its platform.


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