Don't Guess How Budget Changes Impact ROI
Cross-channel performance advertising solution Marin Software has launched a new tool that will enable marketers to predict their daily and monthly search spend, levels, forecast revenue, and optimize budgets for their paid search portfolios.
The new Budget Optimizer solution enables advertisers to build portfolios toward their desired performance key performance indicators (KPIs) at different spend levels and factoring in season trends (e.g. holidays, weather, events).
"Marketers running large-scale digital advertising programs have long struggled to manage budgets because they have no clear way to understand how shifting their spend would impact ROI at the campaign, folder, or global level," said Matt Ackley, CMO of Marin Software.
"With Budget Optimizer, marketers no longer need to 'guess' how budget changes will impact ROI; they now have a powerful, predictive analytics tool that provides insights into possible budget changes to make and when, and in which parts of their paid search portfolios to make those changes. It also lets them make those changes with one click."