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Don't Ignore This Simple Pinterest Performance Hack

Posted on 7.31.2016

Pinterest is fast becoming a network of secondary importance, but there are some "tricks" that social media marketers can leverage to improve their performance.

The once-darling of the digital world recently published a guide on how to create better Pins by re-purposing content from other networks. What they revealed was that pins with taller vertical aspects performed better than horizontal Pins. Easy enough, right?

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Pinterest worked with LA-based von Holzhausen which sells "minimalist luxury accessories", created a Promoted Pin campaign using their existing images but employing taller images in one of the ads. The difference in performance was incredible.

After running the campaign for several weeks, Pinterest saw that the multi-product Pin (the taller image) with text overlay had seven times more engagement that the Pin with a single product.

There are numerous ways to optimize a Pinterest presence, but this might just be the single most accessible and easy way to make a positive impact on social campaign performance.

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