Don't Lose Out on Holiday Conversions With a Slow Site
As the holidy season quickly approaches, its important that companies understand what consumers of all ages are looking for in a website.
AnswerDash, a provider of contextual FAQ technology for websites and Web applications, has announced the results of its first-ever website survey.
Among the many findings from the survey include the most frustrating websites for consumer (Comcast.com, IRS.gov and CenturyLink.com) as well as the highest rated usability websites (Amazon.com, Facebook.com and Apple.com). The survey also found that 75 percent of 18 to 24 year olds and 57 percent of those 55 and older would abandon a website within two minutes if they cannot find what they are looking for. Interstingly, the survey found that among e-commerce sites, Target’s was the most difficult to use.
Moreover, the survey found that more than half of all respondents (51 percent) prefer to use Live Chat and Contextual FAQs to answer their questions instead of other common features like email and phone calls.
“We conducted this survey to provide companies with actionable insights around website usability, and the results are telling,” said AnswerDash CEO Jake Wobbrock. “Companies face a huge opportunity to provide an intuitive online experience by including website support tools, such as Contextual FAQs, that reduce abandonment through improved user experience.”