Skip to Main Content

Don't Panic SEOs, That Wasn't Penguin (Yet)!

Posted on 1.18.2016

If you've seen some position/ranking shifts on Google the past few weeks (and drops or increases in traffic as a result), you're not alone.

Early indications are that the recent fluctuations in the search results are simply Google making core algorithm updates (it makes 500-600 updates each year by the way). The sometimes volatile nature of the changes, however, has driven many SEOs to speculate (often wildly) whether the recent changes weren't actually Penguin-related.


 SUBSCRIBE to Website Magazine & Accelerate 'Net Success


Google's Gary Illyes, however, did confirm this week that it was a core algorithm update and not Penguin. Many SEOs remain concerned that a Penguin update (the focus of which is links/citations) is ultimately coming though and expect it sooner rather than later. With the holiday shopping season behind us, it's a good time for Google to make that change, and SEOs know it.

As always, if you're pursuing quality relationships with other websites that result in a link, and developing content that is useful to and compelling for your audience, the only way to move on the SERPs is up so... don't panic.

WebsiteMagazineMiniLogo

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up

 

Leave a comment
    Load more comments
    New code
  •