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Don’t Scare Customers Away with a Slow Site

Posted on 10.13.2014

The Costume SuperCenter is looking to deliver a better shopping experience to its online customers this Halloween season, which is why the online retailer decided to leverage Limelight Networks to enhance the performance of its website.

In fact, the Costume SuperCenter selected Limelight’s Orchestrate Performance and Cloud Storage services to ensure consistent performance and reliability across its site, particularly for the retailer’s dynamic content.

“It is not acceptable for our content to load slowly or for the site to go offline, so we needed to be assured that the solution we chose was highly reliable. In addition, we needed to improve the response time for dynamic content,” said Michael Sole, manager of web applications at Costume SuperCenter. “Limelight met and exceeded these criteria – the increase in our website performance was dramatic. In addition, the migration process went very well – there was zero downtime during the transition. It was a seamless process and transition.”

Since deploying the Orchastrate platform, Costume SuperCenter has seen load times decrease by more than 30 percent, which has resulted in improved user experiences and an increase in sales conversions.

“Costume SuperCenter needs to reach customers around the globe, with consistent high performance. They realize today’s customer is increasingly demanding, so any decrease in performance or availability might affect the bottom line,” said Kirby Wadsworth, CMO at Limelight. “The choice of the Orchestrate Performance and Cloud Storage services ensures the highest performance for their website, particularly for dynamic content. We’re excited to be working closely with Costume SuperCenter to help them better engage and grow their online audience, and their overall business.”

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