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Don’t Worry, Be Appy: Net Briefs

Posted on 6.29.2012

At least that was Facebook’s strategy after its historic IPO in May saw stock prices plummet and irate investors’ blood pressure levels skyrocket. In the midst of it all, the social network boldly launched its own app directory that will enable users to easily discover and install various apps through their Facebook accounts. The new App Center launched with 600 free applications that are split up into different categories such as games, entertainment, lifestyle and music. Perhaps this move will help restore the site’s growth rate back to previous levels, as comScore recently reported that the number of Facebook’s unique visitors grew just 5 percent in April 2012 — compared to 24 percent in April 2011 and 89 percent in 2010.

Maximize your social media presence — read Website Magazine’s Guide to Top Facebook Apps for Brand Pages.

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