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WidgetClick, Er, DoubleClick

Posted on 11.26.2007

Digital marketing provider DoubleClick (soon to be GoogleClick?) announced the availability of the DART for Publishers (DFP) Dashboard. The solution aims to help advertising operations professionals save time by offering some very intuitive and flexible Web 2.0 tools to monitor campaign performance and troubleshoot delivery issues. Information will be presented in widgets which can be configured by dashboard users to show the information most relevant to their role. Current widgets include Ad Delivery, Troubleshooting Tools, Deep Links and more. There is also an RSS-based messaging platform for keeping customers in the loop about ad serving news, events and system alerts.

We invested in the DFP Dashboard to create a flexible new platform that provides our clients with enhanced visibility designed to improve their ad operations efficiency and responsiveness,” said Jonathan Bellack, vice president Publisher Core Products for DoubleClick. “This new interface represents our ongoing commitment to leverage the latest in Web technology to help our customers meet the rapidly changing demands of the digital advertising business.

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