Drive Deeper Understanding of Your Social Media Efforts
As social media continues to expand and new networks are introduced to the world, companies who elect to leverage these channels must be able to receive accurate data on how their social media campaigns are performing.
GinzaMetrics, an enterprise Software-as-a-Service (SaaS) search engine optimization (SEO) and content marketing platform, has recently unveiled their complete suite of social intelligence tools for search and content marketers dubbed "Social Intelligence Suite."
The suite includes four main tools (Marketing Channel Performance, Competitor Social Landscape, Content Insights and Social Engagement Analytics) through which marketers can perform a variety of tasks that track and measure how their digital efforts are paying off. The Social Intelligence Suite enables marketers to see what percent of their traffic is coming from social channels, what content is driving traffic from each of their leveraged social channels and compare their audience engagement rates to that of their competitors.
“We developed our Social Intelligence Suite based on the need of brands to understand how their social media efforts contribute to revenue,” stated Ray Grieselhuber, founder and CEO of GinzaMetrics. “Marketers need to be able to connect all marketing data to see the full effect of campaigns on revenue, conversions, and traffic.”