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Drive Increased Video Marketing Through Deeper Analytics

Posted on 2.04.2015

As businesses look to increase their digital presence many are turning towards video to do so.

Yet, in order to understand how their videos are performing businesses must leverage a powerful analytics solution.

Theme Dragon, a video marketing automation company, has recently announced the launch of its video marketing software for businesses dubbed StatDragon.

Through its new video marketing software, businesses will be able to accurately measure their overall inbound video marketing efforts. The software allows businesses to analyze their videos performance on popular streaming sites like YouTbue, Vimeo and Wistia for distribution and engagement analytics. Then, based on the videos metrics, StatDragon will recommend actions that businesses can take to improve their immediate as well as long term video marketing strategies.

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StatDragon is able to make these recommendations based on metrics beyond that of the typical “views” and “shares” to include those like “engaged views.” Through looking at engaged views, businesses will be able to see how many views it has as well as how long each visitor viewed the video for and separate the metrics by target demographics.

"StatDragon makes it easy for businesses to improve their video marketing," says CEO Lindsay Nelson. "Our software isn't just a video analytics suite but an intelligent solution that interprets video data and provides a clear road map for improving over time."

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