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Driving E-Commerce Sales with Video

Posted on 8.17.2011

Integrating video into an e-commerce site is a great tool that will potentially increase time on site and customer engagement.

"Online Video has become an essential aspect of e-commerce and online marketing," says Stephen McCluskey, CEO of vzaar and online marketing expert. "Nothing sells better than video - online customers want to see the product in action, they want to know how it works and what it does. Nothing does that better than web video."

According to Comscore, consumers that view video on retail sites stay an average of two minutes longer on the site, and are 64 percent more likely to make a purchase.

Check out Website Magazine’s article on even more reasons why your business needs e-commerce video, and take a look at a few e-commerce video providers below:



This solution gives merchants the ability to customize their video player’s settings, such as size, color and playlists.

It also features tools that allow a merchant to drive and convert sales as well as measure and manage performance.

Pricing for this solution starts at $49 a month, but a free trial is also available.



Invodo’s video solution offers an e-commerce video player that includes an “add to cart” feature, video sharing options, multiple clip navigation and HTML5 support.

Other standout features include the smart merchandising image overlay, which puts a play button over any image, as well as A/B testing and the ability to track conversions.

Contact Invodo’s sales department for information on pricing.



Video hosting, high quality streaming and a multi-environment video player are a few features that come with Treepodia’s solution.

Another important aspect that this solution offers is the image reviving technology, which brings still images to life— creating videos from existing product images.

Packages start at $149 a month for the essential package and exceed $400 a month for the enterprise package.





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