E-Commerce Buyer's Guide (Part II)
There are, of course, solutions and platforms for the small business and mid-market and those designed from the virtual ground up for the largest of enterprises. So which is right for your e-commerce business?
In Website Magazine's January 2018 Software Everywhere column, readers learned about some of the high level attributes every enterprise-level e-commerce system must possess, but let the following serve as a more practical guide to the available system that can help your brand both differentiate the digital experience of an e-commerce experience and help to accelerate its success.
Discover several leading e-commerce solutions (platforms) below and what they are doing to help their users and clients optimize the e-commerce experience.
EDITOR'S NOTE: There are, of course, dozens (hundreds really) of other e-commerce solutions on the market today. The ideal solution will be one that meets the needs of the modern customer experience and satisfies the demands of the business. Other solutions (including Volusion, InfusionSOft, Oracle, Big Cartel and others) will be added to the list in the future so make sure to follow Website Magazine and its E-commerce Express channel for updates.
Shopify is a cloud-based commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up and manage their stores across multiple sales channels, including web, mobile, social media, brick-and-mortar locations, and pop-up shops.
A popular e-commerce software platform offering a high-degree of design customization capabilities, robust management tools (e.g. inventory and order management), and multi-channel selling support for those looking to sell on Amazon, Ebay, Google Shopping and Pinterest.
A digital commerce solution focused on large omni-channel enterprises, SAP Hybris is renowned for its support of both B2B and B2C demands, and is selected for its sophisticated product content and catalog management controls.
The leading open-source e-commerce platform available today, sellers regularly turn to Magento for the control it provides in terms of customization and the support it provides in relation to 3rd-party integrations.
Salesforce Commerce Cloud
The Salesforce Commerce Cloud (formerly Demandware) is increasing in usage thanks to its ability to transform how retailers connect with customers at various steps in the buyer journey (from discovery, engagement, and transaction to analytics, community and service).
An ideal solution for mid-size and larger merchants, Miva is a long time leader in the e-commerce space thanks to its extreme flexibility in terms of design, detailed product management offerings and robust marketing solutions.
IBM Digital Commerce
E-commerce enterprises focused on personalization and automation are turning to IBM. The commerce platform integrates with the full suite of IBM Watson Commerce solution making it ideal for developing omni-channel presence throughout the customer journey.
Few e-commerce offerings provide a simpler or more straightforward opportunity to develop a retail presence on the Web than Ecwid. Support for numerous sales channels/platforms and a long list of features make Ecwid a good choice for small and startup sellers.
Another open-source e-commerce solution (reportedly used by more than 270,000 online stores), Prestashop is recognized as a viable option among Web-based merchants thanks to a rich feature set, active community and high-level of customization options.
A very well established all-in-one e-commerce solution, 3dcart provides all the necessary features for a strong retail presence online (e.g. secure, customizable, and social/mobile ready) but also provides strong features for search engine optimization as well.