E-Commerce Meets CMS at Sitecore
.Net Web Content management system (CMS) released an E-Commerce platform. What does a CMS know about e-commerce software? It turns out, quite a bit courtesy of the company focus on marketing automation.
What makes this e-commerce solution different (and some would argue better) is that it is built on the foundation of Sitecore’s CMS. The platform offers marketers the tools to track and optimize customer actions with specific e-commerce site goals including account creation and order completion. It doesn't stop there however.
The software includes a wizard-driven process for building a customized checkout, creating forms, managing account data and maintaining purchase history for targeted promotions. Marketers can create email campaigns, and manage the product selection process – including securing payment processing and shipping.
“The key to any successful e-commerce business is a website that attracts new visitors, optimizes conversion rates and keeps customers coming back for more,” said Paul Markun, CMO, Sitecore. “With Sitecore’s integrated e-commerce approach, marketers can offer their customers a high-touch shopping experience that generates revenue and differentiates their business from competitors.”