50 Top E-Commerce Platforms to Know
The choice that an enterprise makes about its e-commerce platform almost always proves to be an important one in relation to its digital success. With nearly 1.5 trillion dollars expected to be spent globally on B2C e-commerce sales alone (source: eMarketer), merchants can’t afford to make bad decisions if profitability is their aim.
Just as information publishers struggle with deciding which is the optimal content management system for their enterprise needs (discover many of the top solutions in Website Magazine’s CMS Roundup at wsm.co/cmsguide14) the software that is used to power the digital presence of today’s e-commerce merchants raises a similar set of questions that must be addressed, challenges that must be faced, and real and virtual hurdles that must be surmounted.
The most sophisticated solutions on the market today are truly wonders of modern technology, and they are a far cry from the legacy systems of years past that did little more than provide retailers with an opportunity to showcase products and accept payments. The leading systems on the market today are now fully integrated with platforms for ERP, CRM, email marketing, and any number of other personalization, customization and optimization initiatives. The list of necessary features is long and it’s only getting longer.
The solutions that are top of mind with newer Web retailers (as well as the enterprises that have been in operation for years that may be considering replatforming) are those that continually improve their software offerings in response to consumer trends and other key market forces. In this edition of Website Magazine Top 50, readers will find many of the most important, sophisticated and popular solutions and platforms available to improve their chance of success as Internet retailers. While there will likely be many familiar names, this list of solutions provides a valuable starting point for those seeking greater e-commerce success.
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Many of the companies featured here have also been making big news on Website Magazine’s E-Commerce Express channel (and weekly newsletter) - available at wsm.co/EcommerceExpress
Magento merchants can become more social with a new app from Springbot that provides suggested content ideas (based on store data analytics), multiple store/social streams in one dashboard and revenue attribution by social channel - wsm.co/magentospring
Shopify merchants that offer products with warranties can begin selling their protection plans through a new integration with WarrantyLife.com - wsm.co/shopifyprotect
3DCart recently introduced support for Google Authorship, capitalizing on retailers’ interest in content marketing as a means of attracting and retaining customers - wsm.co/3dcartauthor
MarketLive released a unified e-commerce solution that may serve both B2B and B2C audiences including resellers and manufacturers - wsm.co/marketlive31