E-Commerce Sites Crash at Peak Demand in UK
Without a reliable technology infrastructure it is not going to be easy to achieve Web success, which is why the strength and viability of your hosting, connectivity and managed services is of such immense importance to today's enterprises.That's the case for Internet retailers in particular but it appears today's digital merchants feel woefully unfit about the challenge
A recent study from Cogeco Peer 1 of over 100 UK eCommerce decision makers found that 48% did not feel completely ready for seasonal peaks in website traffic.
58% of UK retailers admitted they faced page speed issues during 2016 - 2017 seasonal peaks.
“Retailers and brands are facing considerable challenges when selling online: from how to compete with the likes of Amazon and how social media is transforming shopping; to harnessing the power of automation and maintaining a uniform, effective online presence 24/7,” commented Susan Bowen, Vice President and General Manager, EMEA at Cogeco Peer 1. “The figures in the study highlight the need for UK retailers to act if they are to take full advantage of the revenue opportunities available during seasonal peak spending periods.”
Peak holiday times such as Easter, Black Friday, Cyber Monday and the Boxing Day sales represented over a £7 billion boom for the British economy in 2016. Periods like this represent a considerable percentage of the overall annual revenue for retailers, so maximising on these seasonal peaks is often the difference between making the black and sinking into the red.