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e.l.f., Bold Software Partner to Offer Chat

Posted on 8.31.2009

Makeup e-commerce merchant e.l.f. takes another step in its online tools for customers by partnering with Bold Software to offer chat to online customers.  e.l.f. is a large makeup merchant that has a very comprehensive online presence: Twitter, YouTube, MySpace, Facebook, blogs, newsletters, viral marketing, affiliate marketing, and much more.

e.l.f. has established a website that facilitates a lot of needs so customers get all the information they need at as well as encouraging them to come back in the future.  Products are broken into category for quick searching; users can create their own beauty profiles so all their makeup information is stored for them; users can even get a virtual makeover. With the new chat functionality, customers can talk with a makeup artist which can definitely enhance conversions.

“We’re always looking for ways to engage with our customers and live chat meshed perfectly with our customer service strategy. Almost immediately after launching BoldChat, we began hearing from our customers that they really liked the live chat feature,” said e.l.f. CEO and co-founder Joseph Shamah in the news release.

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