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e-Paper Market To Exceed $2.5 Billion by 2013

Posted on 8.21.2009

According to the new NextGen Research study “e-Book Readers and Electronic Paper: Digital Content and Display Technologies Kindle New Markets”, the global market for e-paper displays will grow at the extremely healthy CAGR of 124% from 2008 through 2013, and will exceed $2.5 billion by the end of that period. The US will constitute fully 80% of this market at the outset, but increasing use of e-paper in other parts of the world will reduce the US share of the market to about 55% by the end of the forecast period.

“e-Reader makers will have to appeal to more than just early adopters and business travelers,” says study author James Belcher. “Consumers have read books printed on paper for hundreds of years, without having to endure the multiple format changes seen in recorded music. Getting the bulk of consumers to change that behavior will require an experience superior to that of the printed page.”

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