Easy & Effective Monitoring Tools for Affiliate Programs
Virtually every audit of an unmanaged affiliate program will show violations that were never enforced.
Unfortunately some affiliates don’t comply with “Terms of Service” that ban particular promotions or actions. In fact, even some of the best content affiliates either don’t read the terms; or think they don’t apply. To protect their own marketing channels, managers should leverage a monitoring service so they can deal with violations in a timely matter.
For help finding a solution for your program, take a closer look at some of the available options below:
Ad Assured offers solutions for retail brands enforcing branding standards and policies in their affiliate channel. The affiliate compliance service can be leveraged to monitor everything from content and search to domains and links.
AdGooRoo’s trademark insight solution helps brands identify competitors, affiliates and partners who are bidding on and using trademarked brand terms in paid search ads. The solution monitors brand infringements across the globe, tracks hijacked URLs and can keep track of affiliates.
The affiliate monitoring service from BrandShield helps brands find affiliates that are redirecting to competitors, as well as check affiliate compliance with things like product pricing, branding and copyright regulations. Users can also track affiliates’ online marketing activities, detect disguised linkages, cloaking and dayparting scams. Brandshield also offers takedown tools, detailed reports and provides big data analysis.
BrandVerity offers monitoring services for paid search, content and coupon codes. The paid search monitoring, for instance, shows users who else is bidding on search terms, what their ads say, as well as where and when those ads are running. The content and coupon code monitoring works similarly, providing users with insights into their marketing partners, where coupons are posted and how they are promoted. It is also worth noting that BrandVerity has been leveraged by some pretty big companies, including Costco, Lyft and Reebok.
Brands can leverage SearchMonitor’s affiliate and partner monitoring solution to track compliance and auto-detect common violations. For instance, the solution can monitor direct linking from paid search or display ads, trademark use on search engines and get alerts when a partner or competitor outranks the brand in the search engines. What’s more, users can track publication of offers and promo codes and find affiliates promoting links on Twitter.
This is just the tip of the iceberg when it comes to affiliate monitoring tools. Feel free to add to the list in the Comment Section below.