Easy SEO Fix for Duplicate Content
Duplicate content is a very real (and, of course, serious) threat to search engine optimization initiatives - but how much exactly?
Isn't it a bigger issue for sites proudly (yet often discreetly) donning their black hats or can even a little bit of duplicate content (even if it is accidental) cause real trouble for your white hat SEO campaigns?
Google's Matt Cutts and the Webmaster Help team have published a new video which suggests that short-term duplicate content, which could arise for example when there is a need for news to be covered across multiple URLs, shouldn't really be a big deal if is ultimately mitigated by making use of the "rel=canonical" tag.
Say, for example, that you have multiple authors and it happens that the same story is published (using the same quotes for example) on different URLs. Once the issue is noticed, implement the rel=canonical tag and you shouldn't see any loss of Pagerank or other issues such as the pages being kept out of the index.
If you do that (use the rel=canonical tag), assuming you don’t have massive amounts of other duplicate content all over your site, then you should be able to avoid any kind of manual spam action.