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Easy Speed: Remove JPEG Metadata & Reduce Size by 16 Percent

Posted on 9.06.2016

Looking for an easy way to reduce the size of your JPEG images? If so, let your first stop be the metadata of those assets.


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Performance is top of mind with everyone responsible for Web success, but often images used on our digital properties don't receive the attention they warrant in terms of the overall user experience and specifically the speed in which they load and render.

Did you know, however, that by removing the metadata associated with JPEGs, it's possible to reduce the size of JPEG files by roughly 16 percent? That's a significant reduction any way you look at it! 

Most images on the Web today simply don't require metadata as they include information about the settings used when taking the photo, the location where images were taken, and more. That data, as you might imagine, is just not important to the consumer's experience and it's slowing down websites considerably.

So how can JPEG metadata be removed?

Fortunately, there are several ways, but the easiest is to simply remove the properties and personal information through Windows Explorer. There are also some standalone tools available online, and it's even possible to take a preemptive approach and simply adjust settings on images by stopping cameras from creating EXIF metadata in the first place.

How do you reduce the size of your image files?

Share your tips and techniques with other Website Magazine readers now and share a comment below! 

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