eBay and The Rise of AI & the Data Machines
Ebay has reportedly purchased visual search technology provider Corrigon in a continued effort to improve the quality and organization of its product data and ultimately help make it easier for consumers to find they products they want and need.
Israel-based Corrigon, founded in 2009, uses image recognition to offer brand monitoring, visual search, and copyright management services. This is eBay's third acquisition of 2016 intended to improve eBay's big data, machine learning and artificial intelligence capabilities. The earlier acquisitions were SalesPredict and Expertmaker.
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This is all part of eBay's broader structured data strategy that started earlier this year. Data is the foundation of search, which makes it easier for people to buy stuff. The company's three-pronged strategy is to collect data, process data, and subsequently create product experiences. The Corrigon deal will help with the latter two aims.
“Corrigon’s state-of-the art visual search technology enables fine grained product detection within images. We look forward to applying our expertise and technology to eBay’s platform, which has more than a billion product images,” said Corrigon Co-founder and CEO Avinoam Omer, who previously founded Microsoft acquisition Zoomix.
“Working in partnership with eBay’s structured data team, we will help eBay sellers list more efficiently and eBay buyers find what they are looking for faster in order to increase customer sales conversions.”