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eBay Enterprise and Innotrac Become Radial

Posted on 4.18.2016

Ebay Enterprise and Innotrac are joining together to become an omnichannel commerce technology and operations provider called Radial.

Radial offers omnichannel solutions to help retailers provide a unified brand experience for customers. Currently Radial is leveraged by big-name retailers like DSW, GameStop, ShoeCarnival and Destination XL.

According to the company's announcement, Radial eliminates complexities while also helping retailers manage cost and improve profitability for the entire order lifecycle. What’s more, Radial’s technology and operations integrate with any mobile app, Web store or purchase point.

“Despite allocating significant resources to omnichannel, many retailers have not evolved fast enough to keep pace with their customers’ demands and expectations," said Tobias Hartmann, President of Radial. “Radial empowers brands to take down the ‘walls’ between their physical and digital stores, giving them an advantage to acquiring and retaining customers by delivering the type of personalized experiences that keep them coming back for more.”

It is important to note that Radial’s global commerce platform helps retailers with everything from order management and payment processing to order routing, fulfillment and analytics. In addition, Radial enables retailers to accept payments from anywhere, as well as helps protect against fraud and provides full customer care services. Radial is headquartered in Pennsylvania but also operates more than two dozen distribution centers and six call centers in the United States, Canada and Europe.

“Providing an exceptional customer experience is our top priority, and we are continually innovating to deliver on that," said Brian Seewald, vice president, transformation, at Designer Shoe Warehouse (DSW). “We have been partnering with Radial since the early days of omnichannel. It’s been an integral part of helping us meet major milestones toward our customer-centric goal to deliver any shoe, anywhere, anytime. Our commerce experience is fully enabled with Radial’s omnichannel fulfillment technologies including Ship-from Store, In-Store Pickup, Ship-to Store and Dropship. Radial isn’t just a technology innovator; it is an ecommerce expert that is helping us unlock growth, reduce costs, and deliver what today’s retail customers expect.”

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