eBay Enterprises Unveils New Commerce Marketing Platform
Retaining and growing a customer base is a marketer’s goal every day they walk into work.
As the years have passed and technology has advanced, marketers have seen an onslaught of new suites and platforms meant to aid them in their daily efforts. Now, a popular e-commerce company has decided to add their entry to the long list of suites available to marketers.
Through a partnership with FICO, a predictive analytics and decision management software company, eBay’s new suite offers marketers an extensive set of features which will not only help them to understand their consumers better through analytics but also to better target new and current consumers.
A few of this suite’s most interesting features are its Social and Optimization Engines. With its Social Engine, marketers will be able to retarget shopping cart abandoners using social media display ads on mobile devices. Through its Optimization Engine marketers will be able to identify the content that is most likely to get the most engagement from its consumers as well as predict the best time to publish content. Also, users of the suite will receive their detailed analytics from its Audience Insights Engine which collects and analyzes data from users databases.
“Thanks to our commerce heritage, eBay Enterprise is uniquely positioned to provide deep insights into consumer engagement with brands while providing truly actionable insights that can’t be found anywhere else,” said Mark Kirschner, vice president, chief marketing officer, eBay Enterprise. “The combination of commerce insights and analytics allows marketers to better predict consumer behavior, optimize ROI throughout the life of campaigns and relevantly address individual consumer needs.”