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eBay's E-Commerce Expansion Imminent

Posted on 12.11.2016

E-commerce marketplace eBay will begin integrating the inventory listed on its own platform with the inventory listed on its classified ad subsidiaries in other markets including Gumtree and others.


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eBay apparently began experimenting with the inclusion of search results from its own platform into Austrailian classified platform Gumtree this past year and would show products side by side.

As a result of these initial tests, eBay says that it’s now opening the eBay inventory up to Gumtree in the U.K, and Kleinanzeigen, its equivalent German classifieds site, by the end of 2016. And in the first half of 2017, the company says it plans to “expose millions of relevant eBay listings” on its classifieds sites elsewhere around the world.

In addition to the U.K., and Australia, Gumtree operates in Ireland, Singapore, Poland, and South Africa, while eBay also runs a wider classifieds network under different names — Kijiji is used in hundreds of cities across Canada, Italy, Hong Kong, and Taiwan, and there’s LoQUo in Spain, Vivanuncios in Mexico, and eBay Classifieds in the U.S. and Germany.

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