eBay's New Focus About Keeping it Local
We weren't kidding when we said all eyes should be on eBay, especially those of local merchants. With inventory powered by the recent acquisition of local shopping search engine Milo, the site now offers consumers a one-stop destination for deals both online and in local stores.
The new features allow shoppers to check product and merchandise availability at local retailers via real-time searches on eBay. Through Milo integration, consumers have greater choices with access to millions of products from approximately 50,000 stores across all 50 U.S. states.
In addition, eBay is providing retailers who use QuickBooks a way to easily upload their inventory onto Milo and eBay through a new inventory management plug-in.
“eBay is uniquely positioned to help retailers, large and small, compete globally in new ways and to help consumers shop for whatever they want – anytime, anywhere,” says Dane Glasgow, the company’s vice president of global product management. “By integrating Milo search into eBay.com, we are exposing the inventory of small entrepreneurs who may be invisible on the Web right now to more than 94 million active users of the eBay marketplace. Our local capabilities are enabling a new kind of commerce, connecting eBay shoppers to local merchants.”
By opting in, eBay shoppers can now use a new local shopping tab to check a product’s local or in-store availability directly from the eBay search results page. Product pages now also include a local shopping tab so shoppers can find the exact product they want whether it’s online e at a local retailer near them.
The company is also introducing new software from Milo that helps small- to mid-size retailers easily integrate their offline merchandise onto Milo and eBay. Beginning with retailers who use QuickBooks point-of-sale systems, this software will allow independent retailers to upload their local inventory through a one-time, simple installation and will automatically share the real-time availability of their products with eBay’s 94 million active users globally, whether on eBay.com, eBay’s RedLaser mobile barcode-scanning application or Milo’s affiliate partner sites.
Combined with this week's $2.4 billion acquisition of GSI Commerce, the heightened focus on local commerce gives eBay some real ammunition against Amazon for the first time in recent memory.