E-Commerce: Customer Experience Takes a Village (August 2016)
:: In retail, there are many internal and external influences shaping decisions (what technology to invest in for the organizations themselves and for shoppers, who to buy from, endorse and remain loyal to). In order to provide the types of customer experiences shoppers expect today, it takes a village of stakeholders who can identify, predict and respond to shifting behaviors and technology providers that can support it all.::
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Below you will find the contents for the August 2016 edition of Website Magazine (or access it here via a flipbook style). The feature article, "E-Commerce: CX Takes a Village" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of retail success through customer experience.
As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The August 2016 edition is distributed exclusively to our subscribers (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access!
FEATURE: E-Commerce: CX Takes a Village
In retail, there are many internal and external influences shaping decisions (what technology to invest in for the organizations themselves and for shoppers, who to buy from, endorse and remain loyal to). In order to provide the types of customer experiences shoppers expect today, it takes a village of stakeholders who can identify, predict and respond to shifting behaviors and technology providers that can support it all.
Retail Tech Spotlight
Didn't make it to IRCE? Take a quick look at just some of the offerings that captured the attention of our editors.
Intent vs. Demographics
Not all customer data is created equal, and retailers would be wise to understand the difference and leverage them appropriately.
Bigger Isn't Better in Email
Although some may be impressed by size and volume, the real value of a list should be measured in other ways.
Recover from Navigational Errors
Sites should operate error free, but mistakes happen (internally and externally); it's how brands optimize the experience that matters.
Software implementation can bring about avoidable incidences that can torpedo a whole project if not properly prepared.
Apps for Net Pros
There's an app for everything, but most aren't worth the screen space; these, however, are worth regular use for Web workers.
Turn Selfies Into Sales
Love em' or hate em' this type of user-generated content is a powerful asset that can be used to drive conversions.
Header Bidding in Focus
It's been a long time coming, but there's finally technology that levels the playing field for information publishers.
Explore more from Website Magazine's August 2016 issue:
Editor's Letter: The Customer Experience Village
Net Briefs & App Watch: Facebook, Walmart, Yahoo & More
Stat Watch: Investing in Experience
Enterprise Ready: Refresh Customer Review Initiatives
Small Business Lab: Analytics Software for SMBs
Quiz Time: Email Rocks
Top 50: Email Services & Solutions
Mastering Search: Mid-Year SEO Trends
E-Commerce Express: Digital Purchasing Habits to Know
Design & Development: "Creature of Habit Layout"
Commentary: Choosing a Business Partner
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