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Ecommerce Design: Dickies Goes to Work on Online Store

Posted on 5.05.2013

Simple navigation, clear communication, comprehensive product information and easier checkout are among the new and improved features and functionality of, which go lives May 7.

As the exclusive provider of Dickies Branded Clothing, upgrades are a solid benchmark for other online merchants to be measured by:

Simple Navigation

With a strong focus on intuitive navigation, has ensured that the path toward finding that perfect product is clearly marked. In addition, a substantially improved search feature allows an even more precise shopping experience for visitors. 

Clear Communication has placed a lot of emphasis on keeping visitors informed and for this reason notifications about changes in stock will be much more prevalent. Another new feature on the re-launched site is a live chat function where visitors’ queries can be more directly addressed.

Comprehensive Product Information

In addition to improved functionality, the look and feel of the site has been given increased attention and has undergone a more modern makeover. Informational product videos have also been included to facilitate a much more comprehensive understanding of each product.  

Easier Checkout

Completing the payment process has been considerably simplified on the new website. Making a purchase is more fluid with PayPal and Google Checkout enabled and now the shopping experience can be completed anywhere, as the site has been fully optimized for mobile use. 

Recently uncovered an archive of Dickies advertising material dated as far back as the 1930s, demonstrating the history of its marketing communications. At the same time is very much looking to the future after consulting customer response in order to constantly improve the functioning of its online store. 

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