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Web CEO for Page Relevancy

Posted on 6.03.2014

There are many search engine optimization solutions on the market today, each with their own unique feature set and capabilities. While many focus on performance reporting and others concentrate on identifying potential digital destinations to acquire links from, it's important not to overlook one of the core elements in SEO success - page relevancy.

Ranking is (and has always been) in great part determined by relevancy. Search engines sort document results based on how relevant they are to the query - those most relevant are show nearer the top of the results page. Hundreds of elements combine to estimate relevance and, of course, they are not made publicly available as to prevent spammers from taking advantage. In essence, the optimal number of times a word is repeated in the title, head, content, links, etc. of a website is anybody's guess.

"Relevance" is a term used to describe how pertinent, connected, or applicable information is to a given subject or topic. This should be your digital measuring stick for anything you include on your Web page. The more pertinent, connected, and applicable it is to your subject or keyword, the more relevant the page will be seen by search engines. In other words, for every title, sentence, phrase, header, link, file name, graphic name, video name, data element name, that is included in a Web page, make sure it is somehow relevant to the subject.

One of the best options those responsible for search engine optimization have at their disposal to determine page relevancy is many times found within their SEO software solution. WebCEO for example, one of the longtime leading providers of these type of solutions, does an excellent job.

WebCEO's Landing Page SEO feature reveals important information about your Web page that has been found to influence page relevancy and ultimately ranking. On a per page (and per keyword) basis, WebCEO enables SEOs to audit keyword presence in the title tag, headings (H1-H6), body copy, page URLs, description tags, and all attributes of images. When you are dealing with hundreds of pages and pages that often have a multiple keyword focus, a solution like WebCEO may just be the opportunity you've been looking for to ensure page relevancy.

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