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Editor's Letter - August 2015

Posted on 8.02.2015

While Amazon's highly touted Prime Day event was marred with some minor bad publicity (related namely to the variety of somewhat odd products being featured including beer koozies, she horns and Adam Sandler movies) it did illustrate the complexities and potential of the e-commerce industry.

The mid-summer event, touted early on as having "more deals than Black Friday," did end up seeing peak order rates for the day surpassing that of the post-Thanksgiving digital shopping rush (according to Amazon), but the online buzz around Prime Day was arguably mixed at best, with some likening the event to a digital garage sale.

Adobe Digital Index, which examines online advertising and chatter on Twitter, Instagram, Reddit, Foursquare and other sites, indicated that compared with Black Friday, Amazon Prime Day failed to capture the social buzz of consumers. Amazon Prime had just 90,000 social mentions compared to Black Friday 2014 having 1.6 million in the same time period, but that ultimately doesn't matter much.

Even if Amazon did make some missteps, and Prime Day wasn't the Christmas in July many were hoping for, it won't slow the e-commerce juggernaut down in the least. One thing should be very clear: Amazon is the undisputed leader in the realm of e-commerce and every other Internet retailer will need every advantage in order to compete, turning to the essential, and sometimes edgy, e-commerce tactics necessary to do so. In this month's feature article from Associate Editor Allison Howen, Website Magazine readers will discover many of these techniques and approaches and learn how to position their brand and products better as the holiday 2015 shopping season rolls around.

E-commerce is the primary focus of this edition of Website Magazine, but readers will also find many other useful articles to help readers accelerate their 'Net success. This issue, for example, includes expert guidance on email marketing, conversion optimization, search marketing, lead generation and a whole lot more.

As always, we hope you enjoy this issue of Website Magazine and invite you to join us on the Web, where our editors and contributors explore the topics that matter most to digital success.

Best Web Wishes,

Cheers to the Next 10 Years

Website Magazine is celebrating our 10-year anniversary by offering the chance for our loyal readers to win a $500 prize. Simply find the phrase "building blocks" in the second half of the magazine (hint: it's in orange and bold) and then visit to open the digital version of the August issue. Once you locate and click on the phrase, you'll be directed to a landing page where you can enter to win $500.

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