Editor's Letter - December 2015
It's OK to admit - Web analytics can be confusing (and a bit of a bore).
Except, it's not; actually, it's one of the single most important activities today's enterprises and marketers can engage in as there is no better (data-based and repeatedly proven) way to correct what's wrong and set a business on the course to success. If your company is serious about making improvements, analytics is where to start.
What many fail to understand about the practice of analytics is that it requires detailed attention every day and from every corner of the enterprise. There needs to be a culture that supports such initiatives, and personnel committed to its success. Those that do adopt a data-driven culture (focusing more on the successful completion of goals rather than aggregating vanity metrics), enable access to meaningful data among key personnel and set consistent performance benchmarks are those able to make optimal use of their digital presence. It's time to change the industry perspective on Web analytics.
In this month's feature of Website Magazine, the focus is on helping readers engage in a useful and productive analytics initiative, discover the right tools and tactics to use, and learn how to overcome the implementation hurdles to capitalize on the true power of analytics.
It's time to start putting analytics to good use in every enterprise. This issue also includes guidance on many other topics essential to 'Net success. Website Magazine readers will learn how to improve their big data performance, understand how search engine optimization roles vary by company department and discover ways to eliminate the cruft from their digital experiences. There are also other very insightful contributions on email marketing, lead generation, viewability and more that should not be missed.
As always, we hope you enjoy this issue and invite you to join us on the 'Net where our editors and industry contributors explore the topics that matter most to digital success.
Best Web Wishes,