Editor's Letter - February 2016
Put 10 Web professionals in a room and ask them to define the term "digital engagement" and you will receive as many different answers.
The issue is that engagement means sometimes wildly different things to different people depending on their audience, the approach they use to attract and retain that audience and the means they use to measure interaction.
In today's real-time, multi-channel, interactivity-obsessed digital world, it's becoming increasingly complicated to develop the relationships necessary to obtain engagement, but that doesn't mean 'Net businesses (and the marketers, designers, optimizers and analysts they employ) are not completely focused on attaining that elusive state of being. The key to engagement initiatives is realizing that people (consumers; existing customers and future prospects) come first.
In this month's feature article at Website Magazine, readers will discover more than just a formal definition; they'll discover the factors that determine success with engagement initiatives and gain access to the methods that today's brands are using to make it happen.
If you're looking for ways to increase engagement with your audience base, this issue of Website Magazine is for you. In addition to the feature of this month's issue, readers will find insights and guidance on other important trends, techniques and tactics to help accelerate 'Net success, including content marketing, search engine optimization, analytics and conversion rate optimization among others. There's much more in this issue as well that Website Magazine readers shouldn't miss, including a Web design roundtable, tips for the mobile search experience, a list of important social media holidays and tactics for managing a virtual workforce.
As always, we hope you'll join us on the 'Net, where our editors and industry contributors provide daily, in-depth coverage of important tips, tech and trends.
Best Web Wishes,