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Editor's Letter - January 2016

Posted on 1.03.2016

Those just beginning their Web careers are often surprised to discover just how many solutions are available to help satisfy their digital demands - from offerings for marketing and advertising to those providing greater design and development capabilities (and virtually everything in between).

Seasoned professionals, on the other hand, have long been exposed to the myriad software and services that can be used effectively to accelerate online success. They've become so savvy, in fact, that their buying decisions are often made long before making formal contact with providers (thanks to their previous experience, an abundance of product reviews, and the information and education initiatives from the vendors themselves). It is always useful, however, to regularly explore those solutions that stand out.

Enterprising technology providers are helping companies accelerate their Web success in a variety of ways - from focusing on the user experience to leveraging the real-time nature of the Web (and that's just the beginning). Companies that recognize and leverage the leading solutions - like those featured in the "Digital Power Players" article - are those positioned to excel in the future. With both emerging and top-performing solutions, this year's Digital Power Players are fueling the experiences of Web-based companies. More than 100 offerings are listed, which have been covered, researched and/or tested by Website Magazine editors and its audience. In addition to this resource, readers will find guidance on many different topics, including articles addressing starting the New Year with fresh strategies like those for email marketing, e-commerce and conversion rate optimization.

Alongside features like, "Managing SEO Expectations" and "Landing Page Design Trends," Web pros have access to more content than ever thanks to an increasing focus on including more in-depth reviews of products making a difference online.

As always, we hope you'll join us on the 'Net, where our editors and industry contributors provide daily coverage of important tips, tech and trends.

Best Web Wishes,

Peter Prestipino


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