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Editor's Letter: June 2016

Posted on 6.01.2016

As any experienced Web professional knows, the procurement and subsequent implementation of software is critical to every enterprise.

Whether you are personally responsible for purchasing and onboarding new technology within your company or are tasked with software buying for the first time, know that there are important considerations to be made every step of the way.

While there may have never been a better time to be in the market for new technology to help enterprises improve operations, infrastructure, or acquisition and retention efforts (thanks to increased sophistication with improved usability), it's also proving more difficult to quiet the marketing noise from the many vendors creating content with the aim of influencing decisions. If that weren't enough, software buyers' intent is being picked up early on in the decision-making process by vendors with software in use to improve their own sales efforts.

In this month's issue of Website Magazine, we've identified effective ways software buyers can keep their eye on the ball, if you will, in order to make the best decisions possible based on need and budget. The feature will serve both experienced and rookie buyers well with insights into the changing industry and what offerings are worth a look. In addition to thoughtful guidance on buying software, readers will have access within these pages to important technology, tips and trends, including using contextual clues to influence personalization, gaining customer insights to inform marketing and also earning clicks in the Knowledge Graph era.

This issue includes much more information on digital best practices, such as a checklist for landing page optimization, pre-testing advice for digital assets and social media news to be aware of. As always, we hope you enjoy this issue of Website Magazine and invite you to join us on the 'Net where our editors and industry contributors provide daily coverage of the news that matter to your Web success.

Best Web Wishes,

Peter Prestipino


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