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Editor's Letter: May 2016

Posted on 5.04.2016

The practice of search engine optimization is changing - and for the better.

In the past, many of those responsible for SEO were focused exclusively on doing whatever was in their control, whatever was possible, to move forcefully to the top of the search results (and at any cost). While there are still certainly those who engage in practices that aim to manipulate search engines into returning their websites as the top listing, the savviest enterprises now understand that it's less about the hard 'signals' that are provided, and more about the experience created for users, from the content to the links and everything in between.

Those SEO professionals who focus on optimizing the experience are those that will see positive results.

In this month's feature article at Website Magazine, readers will discover how the SEO best practices of yesterday are today's (and the future's) essentials and how to improve their performance in the channel by focusing exclusively on the user experience. While it won't provide all the answers to a brand's SEO troubles, it's an excellent round-up of what's required in the highly personalized, real-time, knowledge-driven search results today. In addition to the feature of this month's issues, readers will find insights and guidance on other important trends, techniques and tactics to help accelerate their 'Net success; including how to ensure you're using the right Web metrics, tips for email marketing subject lines and some insights on how to fix affiliate programs to name but a few.

There's much more in this issue as well that Website Magazine readers shouldn't miss including best practices for a post-algorithm Instagram, innovative use cases for the .io domain extension, a commentary on the future of "work" and more. As always, we hope you enjoy this issue and join us on the 'Net, where our editors and industry contributors provide daily, in-depth coverage of today's most important tips, tech and trends.

Best Web Wishes,
Peter Prestipino

The Third Wave

Don't miss Website Magazine's interview with AOL founder Steve Case on his new book, The Third Wave: An Entrepreneur's Vision of the Future, and how technological changes are reshaping our economy and the world at

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