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Editor's Letter - November 2015

Posted on 11.01.2015

Thank you for the opportunity to publish Website Magazine.

Thank you for recognizing the opportunity that the 'Net provides personally and professionally to billions around the world; thank you for seeking Web success for your enterprise; and thank you for serving as the inspiration for the nearly 100 issues that have been published (so far). Thank you - this is your Website Magazine as much as it is ours and we're honored to play a role in your digital life.

A lot can happen in the course of 10 years (read the commentary for more on that). Web technology has evolved rapidly since the first issue arrived as one might imagine, as have the techniques and tactics used by digital professionals like you to ideate and create, publish, distribute and analyze the efforts made on the Web. It is, obviously, useful to look back over a decade of digital work to see what's been accomplished, and to see first-hand how things have changed (or not) and just how much. A history (regardless of how detailed), by itself, however, is insufficient. It is also useful to have a plan for moving forward.

This issue of Website Magazine does both - exploring the technologies and techniques used by Web professionals to acquire and retain customers, as well as providing some predictions on what the digital landscape will look like in another 10 years. If there's one thing you can count on, it is this - dedicating yourself to creating useful and engaging experiences, ones rooted in a clear vision, is the only true path to Web success.

This month's feature article highlights some of the most useful approaches today's digital brands can take to create more efficient and effective websites and should serve readers well over the next 10 years. There is also a whole lot more included in this much-anticipated 10-year anniversary issue. Readers will discover some powerful tools for Web conferencing, learn about a few branding basics and gain useful tips for acquiring more followers. And, as Website Magazine and its readers approach the holiday season, readers will find guidance on making the most of email, learn about some important SEO difference-makers and establish a foundation for gathering important key performance indicators.

As always, we hope you enjoy this issue and invite you to join us on the Web where our editors and industry contributors explore the topics that matter most to digital success. And once again, thanks for 10 great years - we are excited for the next decade and we hope you are as well.

Best Web Wishes,

Peter Prestipino

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