Editor's Letter - October 2015
There's a lot of talk of new companies improving old industries, as well as startups creating entirely new ones. There has never been a time in the history of business, however, when this hasn't been the case.
The difference in 2015 though is the speed at which innovators can get their products/services to market and generate awareness - thanks to, of course, the Web and the many marketing channels it provides.
It is not just their offerings (although some are proving quite disruptive for everything from billing to transportation) that are challenging the way products and services are delivered compared to existing competitors, but also the way in which these disruptors are operating in the day to day.
Today's disruptors - although many are hurried to launch before they are quite ready - are leveraging the foundations of Web success (infrastructure and reliability, analytics and optimization, and acquisition and retention) in creative and inspiring ways. This month's feature not only looks at the technologies speeding up digital business, but also their processes that will change how even the oldest companies will want to do business today. Disruption can, of course, be seen in many industries.
This issue of Website Magazine also addresses changes to how local businesses can be found on the search engines today, as well as how the digital redesign process is (or at least can be) smarter, faster and simply better than it was before thanks to supporting technologies and more redesign precedent. This issue also includes considerations to make when selecting an enterprise content management system, as well as ones to make in the future as industries and expectations rapidly evolve. And, as Website Magazine (and the professionals it serves), looks to holiday marketing, readers will find guidance on how to make the most out of transactional emails, which are nearly always opened but nearly never optimized.
As always, we hope you enjoy this issue and invite you to join us on the 'Net where our editors and industry contributors explore the topics that matter most to your digital success.
Best Web Wishes,