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Checking the Ad Industry's Pulse

Posted on 3.03.2014

Internet advertising is far from anemic or unhealthy. Its digital pulse is more consistent and stronger than ever before. Despite some criticism, if there was ever a time to advertise online, it’s today.

Providers in the space are adapting to consumers’ changing habits and concerns, finding ways to prevent waste and fraud, and leveraging everything we know about customers and the digital marketing mix to help brands like yours offer more engaging and effective advertising — while overcoming some inherent industry problems.

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What ’Net professionals need are unbiased resources and tips to align their companies with the many available advertising opportunities available today, in order to truly move their Internet enterprises toward complete Web wellness. You will find just that in this month’s feature, “The Pulse of ’Net Advertising,” which provides much of what Web workers need to know about the industry’s current and long-term viability.

This edition of Website Magazine also includes a rather impressive look at website performance issues from our Associate Editor Allison Howen, as well as in-depth guidance on what it takes to optimize videos to be found in the search engine result pages and to be consumed (and liked) by viewers. Additionally, Managing Editor Amberly Dressler threw out some digital bait in her “Day of Retargeting” article, which examines retargeting best practices, providers and obstacles for e-commerce merchants.

Website Magazine’s March 2014 issue offers additional advice for Internet retailers when it comes to getting out of their email marketing ruts and how digital marketers can start tracking social media “like a boss,” or in other words, get a bigger picture of their efforts on the channel. Website Magazine editors also reached out to several Internet executives to understand the true costs of marketing automation software, as well as how to select the right Web design and development partner for your specific needs and budget.

Please enjoy the March 2014 issue of Website Magazine and make sure to visit us at WebsiteMagazine. com for our daily coverage of all the news that matters to your Web success. We also encourage you to follow us on Twitter @WebsiteMagazine and share your thoughts about what you’ve read in these pages.

Best Web Wishes,
Peter Prestipino — Editor-in-Chief,
Website Magazine


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