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Editor's Letter - February '14

Posted on 2.03.2014

If you are like most Internet professionals, creating new digital products or services, designing wildly impressive virtual experiences and interacting with modern Web users in the myriad channels available is what excites, motivates and compels you to move forward.

When it comes to smaller — perhaps less immediately noticeable — incremental improvements, however, you are probably more than willing to leave those modifications to someone else. Making the commitment to optimize a website and its broader digital presence every day though is what makes the ’Net such a powerful force.

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A popular trend over the past few years has been that of life hacking, which refers to the tricks, shortcuts, skills and methods that can be used to increase or optimize efficiency on a personal level. Website Magazine Editor Amberly Dressler provides relatable stories from ‘Net professionals like you who are doing the same, but for their websites. In our February 2014 issue, readers will discover how to find their own “inner optimizer,” and how to master the optimization opportunities in front of them and every Internet professional.

This edition of Website Magazine includes additional guidance from top minds in the ’Net community, including Charles Nicholls of SeeWhy who explains the gender differences in the mobile shopping experience, while Tim Ash shares some “brainy” tips on making Web forms effortless to complete.

Website Magazine’s newest issue also includes tools for getting started with structured data in search marketing initiatives, tips on effectively using product feeds and advice on redesigning your website. Website Magazine readers will even find some rather interesting predictions about the new generic top-level domains and fresh takes on affiliate marketers, native advertising and email subject lines.

Enjoy this issue of Website Magazine and make sure to visit us at for our daily coverage of all the news that matters to your Web success.
Best Web Wishes,
Peter Prestipino — Editor-in-Chief,
Website Magazine

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