Editor's Letter - February '14
If you are like most Internet professionals, creating
new digital products or services, designing wildly
impressive virtual experiences and interacting
with modern Web users in the myriad channels
available is what excites, motivates and compels you
to move forward.
When it comes to smaller — perhaps less immediately noticeable — incremental improvements, however, you are probably more than willing to leave those modifications to someone else. Making the commitment to optimize a website and its broader digital presence every day though is what makes the ’Net such a powerful force.
A popular trend over the past few years has been that of
life hacking, which refers to the tricks, shortcuts, skills and
methods that can be used to increase or optimize efficiency
on a personal level. Website Magazine Editor Amberly Dressler
provides relatable stories from ‘Net professionals like you who
are doing the same, but for their websites. In our February
2014 issue, readers will discover how to find their own “inner
optimizer,” and how to master the optimization opportunities
in front of them and every Internet professional.
This edition of Website Magazine includes additional guidance from top minds in the ’Net community, including Charles Nicholls of SeeWhy who explains the gender differences in the mobile shopping experience, while Tim Ash shares some “brainy” tips on making Web forms effortless to complete.
Website Magazine’s newest issue also includes tools for getting started with structured data in search marketing initiatives, tips on effectively using product feeds and advice on redesigning your website. Website Magazine readers will even find some rather interesting predictions about the new generic top-level domains and fresh takes on affiliate marketers, native advertising and email subject lines.
Enjoy this issue of Website Magazine and make sure to visit us at WebsiteMagazine.com for our daily coverage of all the news that matters to your Web success.
Best Web Wishes,
Peter Prestipino — Editor-in-Chief,