Editors Letter - July 2013
Attract, Engage, Retain
What comes to mind when you think of engagement? Is it diamond
rings and bended knees or social media magnitude tactics and directed
For those responsible for the success of their digital enterprises, let’s hope engagement conjures up images of the latter, and more. Today’s laws of digital engagement are involved and often complex. Clients and consumers are connected to the brands they love on different channels (from email and social to search and advertising), and adding to the complexity, is the use of multiple devices to participate on and engage with those brands, products, services and information. To achieve digital success today, enterprises are addressing the concept of engagement in new ways, at every step of the sales cycle and on every platform their current and prospective users are on.
In this month’s feature article, Website Magazine set out to define engagement in the context of Internet business and to delve into the “laws” of creating truly meaningful brand-user experiences. By looking through and beyond time-onsite, click-throughs, Likes and app downloads as engagement metrics, Internet professionals will find trust and loyalty — the keys to conversion and Web success. Through a wide-angle view into the countless solutions that promise to provide or deepen engagement in its many different forms, readers will take away actionable advice, strategies and tools to measure where their enterprise stands in these important initiatives today, and how to accelerate its growth through greater and more meaningful involvement in the future.
The theme of engagement also carries over into many other action-oriented articles contained in this issue. Our editors enlisted the help of professionals at the top of their games for their insights on using social login to boost engagement and registration, catering to responsive audiences by refining audience targets with the help of big data, gaining fresh perspectives on the development of daily and weekly email campaigns, debiasing design by acknowledging cognitive limitations and much more. You’ll also find useful recommendations on link building for corporate blogs, single-page site design, reselling Web hosting services and other content created to accelerate Web success.
Enjoy this issue of Website Magazine and make sure to visit us on the Web at WebsiteMagazine.com to experience our in-depth coverage of emerging trends, best practices and industry news.
Best Web Wishes,